Achieving more sales online requires good coordination and integration of platforms
In the digital age, companies like SeaShop have become increasingly dependent on various online tools and software to keep their operations running smoothly. From inventory management to accounting, from marketplaces to your own webshop, and from advertising programs to customer service. Every aspect of an online business requires a specific tool. But with so many different programs in use, there are some crucial questions:
How do you choose the right sales channels for your business? How can all these sales systems work together harmoniously and efficiently? How do you ensure optimal automation?
Integration is the key word
Optimized collaboration between these programs or sales channels not only streamlines your business processes. You save time in the number of actions you have to perform thanks to good automation.
Time is money. It will give you the chance to focus on what you really enjoy doing.
Integrations provide significant gains in terms of time, costs and efficiency.
In this case we show you how we went about tackling the challenges associated with setting up an online environment.
In this article
About the customer
A webshop in full growth
Seashop.com is the ultimate destination for marine enthusiasts looking for high-quality nautical supplies. Whether you need life rafts, life jackets, EPIRBs, navigation instruments or marine-grade clothing, Seashop has something for everyone.
Their wide range of nautical treasures is ready to be discovered on their webshop various online sales channels as Bol.com, Ebay Amazon, Google or Decathlon.
We are proud to present the collaboration between Axel and the Seashop Team, who have created an inspiring maritime adventure from the port of Nieuwpoort.
Webshop strategy
Much more than a 'regular' webshop
During the collaboration with Seashop.com it became clear that it was not just about building a new Magento webshop.
It was essential to largely manage the huge catalog automate to increase efficiency.
That's why we used the advanced Akeneo PIM (Product Information Management) system to manage the products and catalog in a user-friendly way.
The integration with Channable enabled Seashop to offer the products not only on their own webshop, but also on leading platforms such as Bol.com, Amazon, Google and Decathlon, while management remained central.
Thanks to good integration, we achieved more reach, more sales and less administration.
Webshop strategy
Seamless integration of sales channels
The result was an optimal collaboration of the range on different sales channels, where Seashop was able to increase its presence and reach customers on multiple platforms.
Order management has been optimized by it automatically synchronize of all orders with the Octopus accounting program.
This streamlined the process and gave Seashop the space to focus on what they do best: providing excellent service and quality boating equipment to their customers.
Large webshop easy to manage with a small team
Conclusion
We have created a tailor-made solution that enables Seashop to remain as one of the leaders in the industry grow and excel. By combining our expertise in web development and automation, we have created a solid base laid for Seashop to continue its mission: to provide marine enthusiasts with the finest nautical products and an unparalleled shopping experience.
- New fresh and uncluttered look
- Simple and intuitive catalog
- Easy management of a complex catalog
- Link with the Octopus accounting program
- Push of products to external sales channels
- Synchronization between webshop and sales channels
Optimal integrations for your webshop?
Studio Mikado helps you make your e-commerce story a success. We have numerous solutions for optimal management of your webshop.